Head of Marketing and Brand

​​​​​​​Leeds
up to £80,000 per annum
Full time, permanent

​Organisation:
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​National social welfare charity

​Role:

In this role you will:
​

• ​Lead the continuous development of the organisation’s brand, creating strong differentiation between the charity and its competitors
• Lead the development of a comprehensive audience strategy to underpin the work of the Marketing Department and the positioning of the brand
• Embed an ‘audience centric’ marketing approach within the team and across the organisation
• Have a strong understanding of digital marketing tools and trends to position the charity as a sector leader across digital marketing and advertising
• Work with the Director of External Affairs to lead the coordination of cross organisational plans and strategies to ensure full integration of propositions and communication activities
• Manage the day-to-day responsibilities, performance and development of a team of four direct reports (wider team of 16).  

​Candidate:​
​​

• Substantial senior management B2B marketing experience (incl. brand management) ideally within the financial sector
• Evidence of management of significant marketing budgets and high numeracy skills
• Demonstrable team leadership experience and strong people development capabilities
• Excellent ability to translate analytics and insight into marketing activities and plans, with a strong focus on outcomes and evaluation
• Extensive knowledge of digital marketing trends within paid advertising and digital channels
• Exceptional influencing skills and relationship management skills, both internally and externally.

To be considered for this role, please email your CV to [email protected]
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