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Head of Marketing and Brand

Head of Marketing and Brand

​​​​​​​Leeds
up to £80,000 per annum
Full time, permanent
​Organisation:
​
​
National social welfare charity
​Role:

In this role you will:
​
  • ​Lead the continuous development of the organisation’s brand, creating strong differentiation between the charity and its competitors
  • Lead the development of a comprehensive audience strategy to underpin the work of the Marketing Department and the positioning of the brand
  • Embed an ‘audience centric’ marketing approach within the team and across the organisation
  • Have a strong understanding of digital marketing tools and trends to position the charity as a sector leader across digital marketing and advertising
  • Work with the Director of External Affairs to lead the coordination of cross organisational plans and strategies to ensure full integration of propositions and communication activities
  • Manage the day-to-day responsibilities, performance and development of a team of four direct reports (wider team of 16).  
​Candidate:​
​​
  • Substantial senior management B2B marketing experience (incl. brand management) ideally within the financial sector
  • Evidence of management of significant marketing budgets and high numeracy skills
  • Demonstrable team leadership experience and strong people development capabilities
  • Excellent ability to translate analytics and insight into marketing activities and plans, with a strong focus on outcomes and evaluation
  • Extensive knowledge of digital marketing trends within paid advertising and digital channels
  • Exceptional influencing skills and relationship management skills, both internally and externally.
To be considered for this role, please email your CV to tim@whitonmaynard.com
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