Insight Manager
London
Salary £40,000 - £45,000 per annum + benefits
Full time (part-time considered), permanent
Salary £40,000 - £45,000 per annum + benefits
Full time (part-time considered), permanent
Organisation:
Leading national disability campaign
Leading national disability campaign
Role:
In this newly created role you will:
In this newly created role you will:
- Build the organisation’s marketing insight function to strategize, create and implement new processes and best practise for an audience-driven marketing team
- Provide detailed audience insights both quantitative and qualitative for marketing campaigns and projects
- Lead on the setting of agreed KPIs for key audience segment penetration and consistently monitor, evaluate and report on this
- Work with insight colleagues across Digital, Data, Customer Experience and Research teams to devise systems that efficiently align and manage data within the organisation.
Candidate:
- Solid understanding of how audiences make decisions regarding charity support, mapping out and identifying key touch and trigger points within journeys
- Demonstrable experience either as an in-house or agency (with third-sector clients) quant/qual researcher and skilled in analysing combined market data, qualitative research and product knowledge
- Experience of producing succinct, thought provoking reports with solid recommendations that are relevant for different departments
- Experience of managing research agencies to deliver insight requirements on time and to budget
- Self-starter with a passion for marketing, content and brand development.
To be considered for this role, please email your CV to [email protected]
Please be advised that our client will interview on an on-going basis. Please apply as soon as possible.
Please be advised that our client will interview on an on-going basis. Please apply as soon as possible.